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Cookies are small files saved by your web browser. They store information on a person’s browsing activity and preferences that allow websites to customise their experience. 

Cookies can be used for storing login details, basket items and checkout information. By storing a cookie, your browser can autocomplete some of these fields and save your basket so you can check out later. 

They are also commonly used for analytical purposes. They can monitor how a user interacts with a website and send this information to platforms like Google Analytics or Meta Business Manager. This can help website owners optimise their pages for conversions and reach new audiences. 

Cookies can also be used to deliver tailored advertisements across websites. As cookies are stored on the browser, they can contain information about what advertisements would be most relevant to a person whatever website they are on.

Cookies are an essential part of most websites’ learning and growth strategy and are there to help deliver the most optimised and tailored experience to users. However, if you’re concerned about your privacy, you can delete your cookie data on most browsers by pressing CTRL + Shift + Delete. You may also want to consider adding a browser extension to manage your cookie preferences for you. 

You will have seen cookie consent requests pop up on most websites you visit these days. As cookies have the potential to track a user’s behaviour, it’s vital that website owners inform their users of their cookie policy and add cookie consent to their website. 

Find out what cookies your website uses >>