Help Centre

Google and Yahoo are introducing further email authentication required to accept emails sent to their services, from the beginning of February 2024.

If you are sending emails to mailing lists you have curated, depending on the volume of emails you send, there are different requirements. If you send less than 5,000 emails per 24-hour period, then the lower level authentication is suitable, which should apply to most Create customers.

This will apply if you have a domain registered with Create, and use the domain email address we provide as a sent-from address (for example info@mydomain.co.uk) for any email marketing. It is then likely you will be asked to implement some domain email validation by your email marketing provider.

Validating Your Domain

Depending on the email marketing provider you are using (MailerLite, MailChimp etc) the method of validating your domain might differ. You will most likely be asked to add both CNAME and TXT records to your domain. Your marketing platform should provide you with the specific details of the records, you will need to copy and paste the details and add them to your domain.

Most providers will request for a DKIM and a SPF record to be added. The DKIM will likely be a CNAME record and the SPF will be a TXT record. If your domain is registered with Create, we don’t provide access to adding CNAME records. If you contact your Account Manager, they will be able to assist you in adding any CNAME records to your Create registered domains. 

Please note, that the SPF provided to you, will need to be altered slightly to allow emails to be sent from your domain forwarding email address. It is likely, that the SPF you are provided, will look similar to the example below:

v=spf1 include:mail.example.com ~all

The following text needs to be added to the SPF record you are provided:

include:spf.createdns.net

Using the example above, your SPF would like like this after adding our requirement:

v=spf1 include:mail.example.com include:spf.createdns.net ~all

If you are unsure you have done this correctly or need some advice about amending the record, please contact your Account Manager who will be happy to help.

Additional Validation

You might also be asked to add a DMARC record. DMARC ensures emails are genuinely coming from the domain they claim to be from, by checking the alignment of the SPF and DKIM records. A DMARC record is a TXT record similar to SPF and DKIM, this can also be added to your domain, through the TXT record functionality.

For customers with domains registered with Create, we provide access to adding TXT records to your domain, in the Manage Domains & Email section of your account. Further details about using this area can be seen here.

In most instances, adding the DKIM and SPF will be enough to authenticate your domain.